SEO and GEO optimization

Frequently asked questions

• How long does SEO optimisation take?

  SEO is continuous work, not a one-off intervention. The technical foundations are settled in the first month; content and domain authority are built every month after that.

• Do you do local SEO?

  Yes. We look after the Google business profile, the company details and the local pages, so that search finds you in the town where you work — for most of our clients the most valuable part of the job.

• What does SEO optimization include?

  SEO optimization includes website analysis and technical optimization, keyword research, content and page structure optimization, as well as improving local visibility and monitoring results.

• What does the monthly report include?

  Positions by keyword, organic visits, the enquiries that came from them and a list of what was done that month — with an explanation of what comes next and why.

• Do you guarantee first position?

  No. Nobody serious guarantees first position, because Google does not sell it. We guarantee the plan, the work done and a report that shows how the positions are moving.

• Can SEO and Google Ads run together?

  They can, and they work best together: ads bring visits immediately while SEO builds visibility that is not paid for per click. Campaign data also shows which keywords are worth optimising.

• What is GEO optimization?

  GEO (Generative Engine Optimization) is optimising a site for AI search such as ChatGPT, Perplexity and Google's AI Overviews. They do not return a list of results but a finished answer and a handful of sources it rests on — the goal is for your site to be one of those sources.

• How does GEO differ from SEO?

  The foundation is the same: a fast site, a clear structure and content that answers real questions. GEO goes a step further — texts are written so that AI can read and cite them easily, and technical signals (structured data, clear headings, access for AI crawlers) back that up. We do both as one service.

• How is the result of GEO measured?

  We track three things: how often AI crawlers visit the site (from the server logs), how many visits arrive from AI search, and where the site appears as a source in answers. It goes into the same monthly report as the SEO rankings.