Three hotels, one brand

Perla Group is a Montenegrin hotel group with more than two decades of experience. Under a single brand, it brings together Hotel Perla in Herceg Novi, the boutique Hotel Kredo in Meljine marina, and Perla Residence in Podgorica, along with its own restaurants, bars, transfers, private tours, and rent-a-car service. The offer spans both the coast and the capital, with a different guest profile at each property.

The task was to present this diverse offer as a single brand, while allowing each hotel to keep its own character. The solution guides visitors from choosing a destination to a specific property and a direct booking at the guaranteed best price, while four languages and clearly separated additional services cater equally to business travelers and tourists.