Brief

For Brief Breakfast & Brunch we developed a bright, contemporary visual identity that matches the energy of the brand and the atmosphere of a relaxed, modern place for breakfast and brunch. The process included the development of the logo, selection of typography, definition of the colour palette, and creation of supporting graphic elements, all working together to form a distinctive and cohesive visual identity.

The focus was on a brand that feels fresh, approachable and urban, with enough character to stand out and stay in mind. The identity was built to work across formats — from menus and packaging to social media, promotional material and digital communication.

The result is a flexible, recognisable brand identity that conveys quality, a welcoming atmosphere and a modern lifestyle approach, with a clear foundation for developing the brand's communication further.